Social Media Marketing on Facebook answers the communication you want with your audiences.
You probably already know that Facebook is the number one social media platform and one that most people use.
And if you are searching for the most effective Facebook marketing strategies, you are in the right place.
Also Read: Salary Of Social Media Manager
Table of Contents
Social Media Marketing In Facebook
Facebook has 2.74 billion monthly active users, reaching 59% of all social media users worldwide.
In the United States alone, 54% of social media users say they spend more time on Facebook.
The stats say that more than 1.86 billion monthly active users are on Facebook, including a 17% year-over-year increase since 2016.
Apart from the fact that we are using it to chat with our friends or share things we like photos, videos, or even document files, some people, especially business owners, use it as their main source of traffic and sales.
Social Media Marketing Tools On Facebook
1. Facebook Tabs
When a customer or follower arrives at our Facebook page, they may be looking for posts targeted to a section of our company.
If, for example, we are dedicated to Marketing and CRM, thanks to the tabs, we can include Twitter and Facebook posts, contests, photographs, extended biographies, offered products, etc., related only to CRM or marketing.
Or, as if it were a website, create sections of a page.
This allows the user to control the publications he wants to see when entering our company page.
2. Facebook Analytics
Facebook also offers an analytical tool for visits, users, likes and interactions in a very versatile way.
Used correctly, it can serve as a guide to the results of the time and work invested:
Among these results, we can highlight the monitoring by days and content to know which type of publication obtains the best results or which are the best days to publish.
The age and gender of your followers, the number of people who interact, the number of likes, or who has recently LIKED your page.
3. Facebook Graph Search
Graph Search is another essential tool for news segmentation.
It allows you to limit groups of people with the same tastes around four main areas: People, Places, Photos and Interests.
Its use is similar to any web search engine but limited to Facebook.
This tool is especially powerful, thanks to the fact that it helps you to know the tastes of your followers and direct a campaign to their needs or preferences.
For example, suppose your business is a club, and you know many of your followers are fans of a particular musician.
In that case, you can try to take them to your club or include related news from that public figure, which will help strengthen the follow-up and participation of your page.
4. Facebook Mobile App
We cannot always respond to our followers’ requests through social networks because we are not at work at that time, which is why we must include the Facebook mobile application among the essential tools of this social network.
This way, we can answer questions and publish or modify entries anywhere we have an internet connection.
5. Post Schedule
As we have said, we are not always in the office or front of a computer, nor can we be connected to our social networks 24 hours a day, 365 days a year.
To do this, Facebook allows you to schedule your posts on the day, time and year that best suits you.
6. Hashtags (#)
Like other social networks such as Twitter or Google Plus, Facebook has also included content segmentation through the customer’s search thanks to the hashtag.
In this way, by including the word #Marketing with the hash mark in front of your post somewhere, all Facebook users interested in Marketing or doing a related search will have a better chance of reaching your post, even if they are not followers.
7. Promoted Posts
Zuckerberg launched Promoted Posts in May 2012, allowing businesses to extend the reach of their news feed to more customers (for a fee).
These Promoted Posts will appear in the News Feed of people who are already followers of your brand and, in turn, their friends.
This can significantly increase the number of followers on your fan page.
8. Facebook Apps
A plugin for Facebook that allows you to include new features on your Fan Page, such as videos, notes, raffles, contests, events, tests, forms, product galleries or discount coupons, among others.
We can find out what applications we are currently using within the settings tab of our page.
The Benefits Of Social Media Marketing In Facebook For Business
Any expert in Facebook marketing will tell you that using Facebook for commercial purposes can promote long-term growth.
As a marketing tool, Facebook:
- It is excellent for both direct and indirect marketing
- Offers a fully compliant advertising package for businesses (via Facebook Business Manager)
- Supports highly targeted paid advertising at affordable prices
With a well-thought-out Facebook marketing strategy, you can broaden your audience and reach more people. You can
- Interact with clients, passersby, and even cordial rivals
- Through paid advertisements, viral posts, and competitions, raise brand awareness.
- Promote word-of-mouth advertising on and offline using social media platforms
- Identify audiences with high conversion potential
- Build relationships with regular customers
- Provides real-time customer support at little or no cost
- Fosters customer loyalty
These are also possible through other social media platforms.
However, as revealed in separate reports by the National Retail Federation (NRF) and the Pew Research Center, Facebook is the leading platform for millennials, Gen Xers, and Baby Boomers — demographics with high purchasing power.
Businesses across industries also use the platform, ranging from business-to-business (B2B) businesses to business-to-customer (B2C) startups.
Facebook marketing for businesses (B2B) is used just as frequently as for customers (B2B).
Last but not least, Facebook levels the playing field for advertising by providing tools that even business owners who are not IT experts may use.
A 16-year-old artisan will use the same tools as a single mom who owns a successful bakery and retail business with a dedicated social media management team.
He’s not saying that coming up with and implementing Facebook marketing ideas is easy, but anyone can learn how to use Facebook for business.
You may handle this on your own or engage a Facebook marketing company offering various marketing services.
Regardless, a well-thought-out and implemented Facebook marketing strategy can:
- Send attractive prospects to your business
- Helps you entertain prospects no matter what stage they enter your funnel at
- Shorten the buyer’s journey and still generate sales
- Increase the visibility of your brand
- Increase your bottom line
- Support your long-term business goals
It’s important to keep up with Facebook trends, advertising best practices, and future developments.
Getting Facebook marketing tips from marketing experts is also a must.
Why Is Facebook An Effective Tool For Small Business?
Facebook has recently risen to the top of social media networks.
The number of users on this network currently exceeds 2,000 million, making it the most popular worldwide.
Facebook has developed into a tremendous virtual conduit for numerous businesses that utilize it to advertise by uniting many users.
Facebook is a fantastic tool for SMEs, who may use it as part of their marketing plan. Some of its benefits for SMEs include visibility, effective communication, and new clients:
Greater exposure:
It is currently the dominant social network. The possibility that people will know what your business does and what it offers will rise if you have a presence on this network.
It enables effective and continuous interaction with the client: Since we can reach the user directly through this network, it is a great communication channel for keeping in touch with our client.
It is a cost-effective platform: A free tool (except if ads are hired through Facebook Ads).
However, using this platform to run advertising campaigns is considerably more cost-effective than doing it on other media.
New BSB clients: By being active in this social network, you can build relationships with other interested businesses and help people get to know you.
Users of Facebook come from every demographic: You can find them on Facebook, regardless of whether you’re seeking to attract teenagers or retirees.
Pew estimates that 72% of online American adults use Facebook.
It is utilized by 82% of online adults ages 18 to 29, 79 % of individuals ages 30 to 49, and 64% of adults ages 50 to 64.
Nearly half (48%) of Internet users aged 65 and older use Facebook.
Facebook marketing is quite specific: Your audience can be targeted based on geography, age, gender, interests, etc.
To safely and privately target current customers, use the Custom Audiences tool.
Alternatively, advertise to nearby consumers using Local Awareness advertising that are seen on mobile devices.
Facebook aids in performance evaluation: Do you still disagree that Facebook is a valuable marketing tool? Measure the ROI on your own before accepting my word for it.
Using the free Facebook Insights tool, you may monitor the outcomes of your Facebook marketing, including paid advertisements and organic posts.
You can find in-depth information about how potential customers interact with your business on Facebook, such as how many likes you received this week and how that compares to prior measurements.
What kind of engagement did you receive (likes, comments, and shares), which ads brought visitors to your website or other actions, and how many likes did you receive this week?
Conclusion
Social media marketing in Facebook is the act of promoting a company or brand on Facebook is known as Facebook marketing.
It can help businesses in increasing brand awareness, growing an online following, generating leads, and selling more products or services.