Seo vs Sem Which is better

SEO Vs SEM – Which Is Better

The time has come to solve one of the most persecuted questions by lovers of search engine positioning and marketing, what is the difference between SEO Vs. SEM? SEO vs SEM which is better

And for this, we put face to face two of the most excellent experts in SEO, SEM, and Search Engine Marketing.

Although they are equally important to marketing, SEO and SEM are extremely distinct in their actions.

It can be perplexing for those less familiar with this environment when the two names are used interchangeably to refer to similar activities.

Also Read: How SEO Helps In Digital Marketing

The Difference Between SEO Vs SEM?

SEO and SEM are how we know the online marketing strategies we can follow to improve a certain website’s visibility or positioning. 

Do you know how SEO vs SEM differs?

When you want to establish a digital marketing strategy, these two options often cause a lot of confusion in users since they have the same ultimate goal.

To get more quality traffic to the website to increase sales. Conversions.

But, there are significant differences between organic positioning strategies (SEO) and search engine marketing (SEM).

What Is Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization.

According to Wikipedia, it can be defined as “the procedure of increasing a website’s visibility in the natural search results of various search engines.”

In other words, it prepares websites so that their pages appear among the first results every time users search for a company’s products and services on Google, Bing, or another search engine.

Although SEO techniques optimize a site following Google’s recommendations, the ultimate goal is always to improve the user experience. 

For this reason, the actions that try to trick the search engine, also called Black Hat, do not work in the long term.

To achieve this, SEO must focus on two major aspects:

Make sure the content can be crawled and indexed.

Improve the relevance and authority of the website.

How Do Search Engines Work?

To understand what SEO is, it is necessary to know how search engines work. 

I will explain its operation in three processes:


Search engine crawlers or spiders scan the web for new content. 

On every website, the robots.txt file tells spiders whether or not they are allowed to crawl the content. 

The Sitemap.xml then shows them the most important content, in what order to scan it, and which pages should not be scanned. 

It is possible to request a new crawl using Search Console, which can speed up the process a bit when updates have been made.


With the information collected in the crawl, the search engine indexes the site according to the concepts and main keywords in its contents, its images, date of publication, etc. 

Google’s index has billions of web pages ranked by hundreds of parameters.

Search Results

Algorithms decide which pages to display in response to user searches. 

To make this decision, the algorithm must consider the keywords, the user’s context (History, location, etc.), the content’s quality, and the website’s authority and relevance, among others.

Google offers detailed information about the crawling and indexing processes and how the search algorithms work.

Google Ads is the most well-known SEM tool.

Like other similar platforms, it is possible to review the performance of the campaigns daily.

Benefits Of Search Engine Optimization (SEO)

The benefits of SEO go beyond simply ranking high on search engines.

Since your website serves as the online showroom for your goods or services, an effective SEO positioning directly affects your marketing plan’s online and offline effectively.

By bringing more people to the web and raising your chances of making more purchases or conversions, placing your website in the top spot will increase your company’s visibility.

To make it faster, easier to use, and more appealing, measures that affect loading speed and usability are also a part of SEO on-page web optimization.

Doing this can increase your likelihood of meeting your sales and conversion objectives.

You can better meet conversion goals by optimizing a website, which will ultimately save you time and money.

1. It Increases Targeted Traffic

The first three positions of the search engines take more than 75% of the clicks, and less than 10% of the users go to the second page of the search engine since the users prefer to carry out a new search.

These data show how beneficial it is to appear in the first positions at Google.

To correctly position a web page, it is necessary to conduct keyword research or study the keywords, to detect all the terms your clients make to search for your products and services.

It will improve traffic quality since you will offer what your customers want.

A bonus to this SEO benefit is that users prefer organic results to paid ones.

Many users ignore Google ads; they skip these positions and go directly to the organic results.

Since anyone can bid and appear in these positions, at the same time, the organic results are the reward for good positioning work.

Users perceive them as better quality content and more adapted to their search needs, thus generating greater confidence in them.

2. Increase The Visibility Of Your Brand

With SEO practices, you will create a community that will provide you with “free advertising” in the future by sharing everything you do with your contacts.

If you are always there to answer people’s questions just when they need you, without you having searched for users, they will begin to create a relationship with you and your brand.

Also, SEO allows you to appear in front of people who don’t know who you are yet but know that they need whatever it is you are selling.

That means the number of users you can reach by creating the right content will increase.

3. Decrease Bounce Rate

The “bounce rate” is the proportion of website visitors who leave after viewing the home page or after less than 30 seconds of browsing.

A good SEO On Page strategy will reduce this indicator by considering more relevant, educational content and tactics to get the user to browse more pages for a longer time.

4. Increase Credibility And Trust

It increases consumer credibility and trust, another important benefit of SEO.

Search engine ranking tells users that search engines trust those websites.

That is why 75% of users stay on the first page of results.

They fully trust that search engines like Bing or Google filter the results for them, eliminating those pages that are irrelevant.

These engines use SEO factors to rank web pages, factors that consider everything from the content you publish to the loading speed of your website, proving that your website is reliable and secure.

But it is not only useful to have a good web positioning.

This must always be accompanied by an optimized strategy to retain those users who have arrived so they finally convert.

5. It Generates More Leads And Sales

Implementing effective SEO strategies will improve your website’s conversion rate, attract more visitors, and boost revenues.

The entire sales or conversion process must be optimized, including the pages users visit to complete those conversions, the conversion funnel, and the service or product sheets.

Additionally, in the previously conducted keyword study, we will find the words or keywords our potential clients use when looking for the services or goods we provide.

So long as we effectively implement our SEO positioning plan, we will show up in the search results for the pertinent terms our target market uses, resulting in clicks and visits from the customers we desire.

Concentrating on activities that attract potential clients and boost sales attracts excellent traffic.

What Is Search Engine Marketing (SEM)

SEM is a strategy to generate traffic to a web page from paying search engines; it causes people to visit a website through pay-per-click.

Search Engine Marketing (SEM) is one of the strategies to generate traffic to a web page.

Unlike organic search or SEO (Search Engine Optimization), in SEM, you pay for clicks or impressions, and it is not based on extensive content published on a site but keywords.

Types Of Search Engine Optimization (SEM)


It consists of placing banners (ads) on websites, applications, and social networks, before or in the middle of videos so that people who see them click. 

The guideline model can be CPM, that is, Cost Per Thousand Impressions.


It allows displaying paid links in search engine results like Google, Bing and Yahoo.

In other words: a person types or uses voice commands to find websites where the requested information is. It is generally paid by


That is Cost Per Click.
SEM search campaigns aim to generate conversions and focus on the sales funnel’s narrow stages.
It means a person will take action after clicking on an ad.

The most common conversions are:

  • Call the advertiser
  • Fill out a form
  • Start a WhatsApp conversation or chat
  • Download an app, PDF, or e-book
  • Make a purchase

The 3 keys to a successful digital marketing SEM campaign

Determine The Value Of Each Visitor

For the campaign to be profitable, you need to know the value of each user who visits your website. 

This way, you can calculate the cost per click if you launch a CPC campaign, establishing a maximum limit for the bid for the keywords.

Perform A/B Testing. 

Conversion depends on many factors, so creating an eye-catching ad with a good call to action is not enough. 

Conveniently, you design two identical ads in which you only change one variable so that you can evaluate its effectiveness and adjust your strategy.

Follow Up On The Campaign. 

To optimize the campaign, you need to monitor the ad’s performance. 

This way, you can update the keywords, increase the bid on those that work better or adjust the audience.

Benefits Of Search Engine Marketing (SEM)

1. Instant Positioning

This is the main benefit of SEM, and you won’t have to wait months for your efforts to bear fruit.

You can be at the top of Google when you want (and especially when you pay).

This strategy is very good when consumed more, such as on Christmas or Valentine’s Day.

2. It Attracts Quality Traffic To The Web

The ads offered by Google get great visibility as they occupy a privileged part of the results page, just below the search engine.

The user will see it right away when searching.

Thanks to this, we will be able to attract and increase traffic to our website.

In addition, this traffic will be quality since the user who enters our website is interested in what we offer because he has used those keywords that describe our business.

3. Segmentation

Google Ads allows us to create ads by configuring the gender, age, and interests of the target audience and the place and time we want the ad to be displayed.

This allows us to carry out a great segmentation, achieving a greater probability of impacting users within our target audience.

On the other hand, as mentioned, the tool will collect all possible data about the person who made the click, from sociodemographic aspects to the device used.

Thus, we can learn more about our target audience and their behavior.

4. Short-Term Profitability

A well-structured and optimized campaign begins to give results from the first moment of its publication.

This is due to its high visibility and its position in prominent places.

This way, the investment made to create this type of advertisement is quickly recovered.

What do you think of these advantages of SEM? Leave us in comments other benefits you have obtained in your company thanks to it.

As you can see, creating an SEM campaign has many advantages and can further boost your business on the Internet.

5. Speed ​​To Results

Anyone who has worked on a marketing strategy for a one-off client knows that their priority is time efficiency.

If we compare it with other strategies, we can easily obtain better performance in SEM strategies.

Search engines give your business greater visibility in less time since we do not have to wait for organic traffic to increase with SEO strategies.

The Effectiveness Of Using SEO Vs SEM

In a perfect world, the companies with the finest digital marketing strategies—SEO vs SEM—are the ones that have the most success.

Each channel has its strengths and weaknesses, and utilizing one over the other may be advantageous depending on your organization’s stage.

With the help of the millions of individuals who use search engines every day, these two effective marketing acquisition channels provide organizations with access to a wide range of prospects, fostering both short-term and long-term growth.

Finding a partner that combines a Google Ads expert and a high-performing SEO management team would benefit any business looking to harness SEO vs SEM.

Collaboration between the two can be quite effective and provide outcomes that might not be feasible otherwise.


Knowing your business and its long-term objectives are crucial to developing a digital marketing strategy that works.

However, by concentrating on SEO Vs SEM, you are instantly adopting a better strategy than your rivals, concentrating on just one of these effective strategies.

Naturally, this differs from sector to sector.

But having a successful search strategy that incorporates both SEO Vs SEM makes sense if you want to increase your chances of success.