A salary of a social media manager is between $50,000 yearly.
However, salaries can range from $50,000 to $90,000 per year, depending on experience, location, and company size.
Read Also: How Much Do Social Media Marketers Make?
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Salary Of Social Media Manager
To manage an organization’s online presence, you will develop a plan, produce high-quality content, examine usage trends, help with customer service, and manage initiatives and campaigns.
In larger businesses, social media management—also known as social media coordination—can be a different job.
The position may be merged in small and medium-sized enterprises with additional marketing and communications duties.
The phrase “social media account manager” is frequently used in agencies.
Salaries vary based on several factors, including location, the industry you work in, the type of organization you work for (for example, agency or company), experience, and the success of your activities—social media campaigns.
It is usual to work full time, although you can also work part-time and with a contract, especially if you are self-employed.
If you work as a freelancer, you can work more hours depending on the needs of your clients and the amount of work you are willing to take on.
Possible Roles Of a Social Media Manager
To some extent, every business will operate on the social web differently.
Some maintain simple accounts on a few big social networks, with little posting and engagement.
Others realize that social media customers make up a sizeable proportion of their customer base and spend significant time and money on their social accounts.
Some companies let social highflyers do much of the hard work for them and thus focus their resources on influencer marketing.
Therefore, the exact roles in social networks and the salaries attributed to them will vary for each business.
Social Media Manager
As a social media manager, you are in charge of managing a company’s social media profiles.
Publish as if they were the business.
Social media managers perform tasks such as creating and editing copy for posts, answering questions, creating a posting schedule, responding to comments, and the daily tasks of operating social media accounts.
In many ways, a social media manager runs a social account as if it were their own but supercharged with a company’s resources.
Much of the success of social business accounts is down to the skill of social media managers.
Influencer Marketing Manager
Many businesses are now deciding to partner with influencers to reach a broader social media audience.
A company may hire a specialized influencer marketing manager depending on how much influencer marketing it uses.
They would be in charge of the entire influencer marketing process for the company, coordinating with the influencers and assessing the success of their campaigns.
Community Marketing Manager
The community marketing manager is responsible for customer service, marketing, sales, legal, HR, and product development.
Other Roles Of a Digital Marketing Manager
- Create a social media plan and create objectives to raise interaction and brand exposure.
- Control every social media platform, including Facebook, Twitter, Pinterest, TikTok, and Instagram.
- Use tools like Hootsuite and Asana to manage various social media platforms, plan content, and deliver it.
- Develop and manage contests and campaigns that promote your organization and brand.
- Write interesting articles and blog posts.
- Create compelling multimedia content and outsource it effectively.
- Form key relationships with influencers on social media platforms.
- Manage and lead social media communities by creating debates and responding to posts.
- Using technologies like Google Analytics, you can track and report on the success of social media sites.
- Manage junior staff, such as an executive or social media assistant.
- Educate other staff members on the use of social media and promote its use within your company (internal functions).
- Maintain regular contact with clients by phone, email, conference calls, or face-to-face (agency functions).
The Skills Needed As a Social Media Manager
- A strong understanding of the use of a variety of social media platforms, particularly about advertising/branding and clients.
- Strong editing and writing skills tailored to each medium, from composing an excellent tweet to employing intriguing storytelling tactics.
- Understanding and knowledge of algorithms and search engine optimization.
- Strong verbal communication skills are required to convey ideas to coworkers and clients.
- A strong sense of organization and the capacity to manage numerous projects simultaneously.
- Creative abilities to generate fresh and unique concepts.
- Achieving a balance between advertising and promoting direct communication with consumers and prospects requires expertise in managing online communities and providing customer support.
- Meeting deadlines and working successfully under pressure.
- A keen sense of detail and the capacity for accuracy.
- Statistical expertise and data analysis skills are required to get practical insights.
- Outstanding teamwork and networking abilities.
Salary Of Social Media Manager
Your beginning pay as a junior social media assistant or manager will probably range between $19,000 and $23,000.
The average salary for the most experienced social media managers is between $25,000 and $40,000.
If you have a lot of experience, your income could reach $60,000 or more.
Depending on experience, freelance pay might range from $15 to $25 per hour.
The revenue numbers are simply a generalization.
Working Hours Of Social Media Manager
You will typically work normal office hours, 9 am to 5.30 pm Monday through Friday.
However, some companies and agencies may require more hours than others.
It’s common to work long hours, nights, and weekends if you are working on a campaign or to a tight deadline.
Full-time work is common, although part-time and contract work are available, especially if you are self-employed.
If you work as a freelancer, you can work more hours depending on the needs of your clients and the amount of work you are willing to do.
What To Expect As a Social Media Manager
- You will likely find the role challenging but rewarding as social media and the digital marketing industry, in general, is a fast-paced and ever-changing industry.
- Most of the time, you’ll be working in an office, but occasionally you might need to travel to visit clients or attend pertinent conferences and networking events.
- Opportunities can be found throughout your locality, although they are more frequently found in more significant countries, particularly if you are searching for work with larger agencies.
- It could be conceivable to have flexible work schedules and some homework. With expertise, it is feasible to work for oneself.
- There should be a professional dress code. Conversely, agencies might take a more liberal attitude, save for when clients are present.
Conclusion
The salary of a social media manager can range from $50,000 to $90,000 per year, depending on experience and qualifications.
The best social media managers typically have a degree in marketing or communications and experience managing a team of employees.