The average salary for marketing managers as of November 29, 2021, in the United States is $149,369,127,758, with a standard range of $174,392 to $174,392.
Salary ranges can vary widely based on various things, including education, certifications, additional talents, and the number of years you’ve worked in her field.
Also Read: Salary Of Social Media Manager
Table of Contents
What Is The Average Salary For Marketing Managers?
There is too much contradictory information regarding the salary of a marketing managers, making it challenging to provide an answer.
The BLS paints a bright picture regarding marketing managers salaries, with US News and World Report backing the idea that the average marketing manager salary is in the mid-$130,000 area.
Salary.com lists the average marketing managers salary as around $108,000 compared to other recent marketing manager salaries.
PayScale and Indeed have the lowest averages in the $60,000 range.
There is no way of knowing if the source is correct because they all rely on self-reported data to establish average salaries for various professions.
A marketing manager’s salary is influenced by various factors, including employer demands, corporate hierarchy, geographic location, and the duties and responsibilities of each organization.
There is a possibility that more high-paid marketing managers answered the surveys used by the BLS to create its estimates. In contrast, advertised more lower-paid marketing manager positions on Indeed.
It’s also worth noting that average marketing manager salaries tend to be low because there are far more marketing managers working for small businesses and startups that pay less.
There are fewer marketing openings in national or multinational corporations that pay $100,000 or more.
What Skills Should a Marketing Managers Have?
The demands of companies when hiring staff for their leading positions are becoming more assertive.
And marketing managers do not escape this since they must have specific qualities to do a good job.
Do you know what these are?
1. Leadership
A good marketer is a leader, proactive, anticipates situations and solves obstacles.
He behaves like the general manager of his brand or category, has a clear sense of direction, makes things happen, leads and develops teams.
2. Good Communicator
In order to persuade and engage not just your internal consumers but also external ones, you must be able to convey yourself with excitement, energy, and passion, both vocally and in writing.
You need to rule social media.
3. Know The sales Process
There are a lot of various ways to look at what this encompasses, but generally speaking, it involves the following steps:
Prospecting, approach, presentation, handling objections, closing, and follow-up.
Understanding and being familiar with your target market are prerequisites for each task.
How can you stand out when so many competitors are vying for your clientele?
4. Emotional Intelligence
He must have high emotional intelligence and he is self-confident.
He knows how to relate to and influence various interest groups, especially with the commercial team, his collaborators, and suppliers.
Must be versatile to adapt to changing and high-pressure environments.
5. Strategic And Practical Thinking
You must know the trends and have a global vision of the business to develop successful strategies that you combine with practical execution, without errors, that make sense to the user or client.
6. Experience And Results
Today’s marketers must show concrete achievements in sustained growth and profitability of their brands or categories.
To do this, he must be able to combine marketing knowledge with a solid numerical base.
7. The Domain Of The Fundamentals Of Marketing
They are experts in the various pillars of marketing and have a deep understanding of the market, the consumer and the competition.
The most competitive is on the street, close to the customer and very connected not only with what is happening in their local market but also with what is happening worldwide.
8. Creative And Innovative.
By nature, the marketer is curious and creative. He likes challenges. He is positive, and he sees opportunities where others see problems.
9. Good Teamwork Skills
Both management and marketing require collaboration.
You must be able to make the most of your team members’ connections and skills.
Is your ability to uplift and inspire others something you possess?
Working in a team requires several skills, including influencing, advising, and translating.
What Are The Duties Of a Marketing Managers?
A marketing manager establishes the company’s marketing strategies, carries out marketing and promotional activities, and manages personnel.
For this reason, his role within a company is of the utmost importance, and it is necessary to know what the duties and responsibilities of a Marketing manager are.
The duties of a marketing manager differ depending on the organization, industry, and department size.
Large companies, especially with more than one marketing manager, work under a chief marketing officer or vice president.
These managers are in charge of a series of short and long-term tasks that will optimize the company’s commercial and personal development.
1. Marketing Research
Marketing managers organize market research studies to get a clear picture of their consumers, competitors, and the general environment.
These are intended to analyze the results and use this information better to meet the needs of the company’s consumers.
They are helping companies to be more competitive and solid within a specific market.
2. Personnel Administration
Marketing managers are also the ones who oversee the daily projects and activities of the marketing staff.
To make sure everything is functioning properly.
Such marketing coordinators direct their work team’s hiring, training, and performance.
They ensure that the team or organizational structure works well together, fostering communication, trust, and mutual respect.
3. Business Opportunities
Marketing managers need to keep track of market trends constantly.
The reason is that they seek to identify future business opportunities.
Therefore, they consult with purchasing staff to understand what is currently in demand.
This query will give them a kind of prediction used to estimate the future profitability of any product or service within the company.
4. Marketing Planning
Based on the company’s overall goals and direction, marketing managers develop new marketing strategies to promote the company’s products, services, or image.
They assess and analyze these tactics’ efficacy as well.
Straightforwardly and logically, they impacted market share and consumer perception during a given period.
Marketing managers also establish pricing strategies and create and evaluate budgets.
They are even trained to make projections on the return on investment.
On the other hand, marketing managers identify the distribution channels they will use to make the product available to consumers.
Thus avoiding shortages of it and potentially increasing sales.
5. Advertising And Promotion
Depending on the type of organization, the marketing manager manages the company’s advertising and promotional efforts.
For this task, help is usually requested from third parties.
Well, it is possible to work with an internal advertising team or with an external advertising agency.
These initiatives include of direct marketing, event organizing, print, and online advertising.
6. Collaboration With Staffs
Although marketing directors work with managers from other departments, they also deal with the company’s top executives, customers, and suppliers.
For this reason, part of their job includes traveling when they need to meet with employees or clients who work in a different location.
Remember that although technology is an effective means of communication, the most prestigious companies still believe that a face-to-face business appointment is more effective and elegant than a video call through the web.
How Many Hours Do Marketing Managers Work?
The number of hours marketing managers work varies depending on the project they are working on and the organization they work for.
- Marketing managers typically work during the day and are expected to put in nine hours each day, five days per week.
The majority of businesses in today’s world frequently follow this.
If they are working six days a week, they should put in eight hours per day.
- Depending on the project, marketing managers could have to work overnight shifts.
When they are working for clients in the USA, this is frequently the case. In that situation, they must alter their schedules to fit the clients and work according to those schedules.
If the timings are inconvenient for the clients, they can speak with them; however, they must respect the client’s choice.
- Marketing managers have a hectic schedules and rarely get the chance to take vacations.
They are only able to take a break between the two marketing campaigns.
Throughout the marketing campaign, they cannot afford to lose track of the job.
Therefore they must constantly monitor its advancement.
They must also ensure that everything is running smoothly so they can complete the project on time without any delays or other issues.
- Marketing managers typically do not have flexible working hours because they are responsible for managing the entire team, which necessitates everyone to adjust their schedules to match the managers.
They are consequently usually required to follow the team’s timetable independently.
The team may operate according to flexible hours if they agree to do so; however, this is uncommon.
- They occasionally travel to their locations to collaborate or persuade clients and manufacturers about their planned events.
Conclusion
A company appoints a marketing manager to monitor all marketing aspects of the company’s products or services.
Marketing manager salaries are generally generous, and some organizations offer incentives.
A marketing manager’s salary is subject to industry and varies with location.
Marketing is a rapidly expanding field, particularly as new technologies emerge and necessitate the development of new specialties.
Marketing may be your ideal profession if you are creative, curious, and hardworking.