Most small business owners who want to gain more customers and increase their sales don’t know how to create a digital marketing funnel. If you believe your sales and customer base could be improved, digital marketing funnels can help. You will have a simple system that will efficiently increase sales as needed by creating a sales funnel, measuring its results, and upgrading it over time.
A digital marketing funnel is essentially the path your customers take from discovering your company to making a purchase. You can have more than one funnel in your business, especially if you have multiple marketing channels. A sales funnel for premium flyer distribution, for example, may look very different from a sales funnel for product distribution.
This article focuses on how how to create a digital marketing funnel.
The success of online conversion paths can be measured. I demonstrate how it works and provide useful examples from which you can learn. Please take what you have learned here and use it to create a digital marketing funnel for your business.
Also Read: Digital Marketing Meaning And Importance
How To Create A Digital Marketing Funnel
When it comes to creating a digital marketing funnel, you typically work with at least four levels:
Level 1. Brand Awareness
The first level is where potential customers learn about your company for the first time. In man cases, through a referral from one of your previous customers, you can also use the following channels:
A blog is no longer uncommon for potential customers to learn about a company through their blog. According to research, small businesses that blog at least 10 to 15 times per month receive three times the traffic as those that don’t blog or only blog once per month. Consider this data if you intend to use your blog as a channel for brand awareness.
Social media is a simple way to raise awareness about your company. When someone “likes” or “shares” one of your posts, that activity is reflected in the social media feeds of their contacts. This exposes new people to your brand name for the first time, giving them an initial impression of what your company does.
Infographics convey a large amount of information in a simple visual format. And while they are excellent for breaking down complex ideas into manageable chunks, they are also easily shared across platforms.
To create infographics that will capture people’s attention, be colorful and visually exciting, and take the reader on a journey.
Most importantly, don’t forget to include your brand information, such as your logo and business name, in your infographics. If someone stumbles across your infographic, they’ll know where to go for more information, regardless of where they found you.
Advertisements in your local newspaper or online pay-per-click ads purchased through platforms such as Google Adwords or Facebook Ads are examples.
Advertising awareness is a marketing strategy designed to increase consumers’ awareness of what the company offers in the short (products) and long term (message).
Advertising awareness can be formulated by the company’s goals and objectives in the image the company seeks to form in the minds of consumers.
It also determines the amount of money spent on advertising. In most cases, advertising awareness is not done to make a quick buck. Instead, it seeks to raise brand awareness.
Level 2. Interest
Customers who reach the interest stage of a digital marketing funnel are doing research, comparing prices, and weighing their options. Now is the time to strike with amazing content that benefits them but does not sell to them.
You will turn off prospects and drive them away if you push your product or service from the start. The goal is to establish your expertise, help the consumer make an informed decision, and offer to help them in any way you can.
Level 3. Decision
When a customer is ready to buy, they enter the decision stage of the sales funnel. They may be considering two or three options, one of which should be you.
It is the time to make your most competitive offer. It could be free shipping when most of your competitors charge, a discount code, or a free product. Make it so enticing that your lead can’t wait to take benefit of it.
Level 4. Action
People take action at the very bottom of the sales funnel. They purchase your goods or services, and you eventually convert a cold lead into a customer via a well-defined process. At this point, you should consider turning one purchase into five or ten.
Even if they decide not to do business with you, your efforts can still bear fruit. Create nurture campaigns to keep your brand at the forefront of your customers’ minds.
Also, make some remarketing and lookalike audiences to get back in front of your ideal customers one last time.
You can interact with your customers even more and encourage them to leave feedback. Another stage in your sales funnel can deal with customer retention.
Once someone buys your product, your narrative is not over. Customers can be turned into brand ambassadors and recurring customers.
To keep your consumers satisfied, you must assist them with all elements of their problem.
Understanding The Digital Marketing Funnel
Once you have established the basic structure of your conversion funnel, you will need to consider the finer points to maintain and improve your sales funnel over time. Take into account the following:
Understanding Your Digital marketing funnel’s
Other cool features include: If you notice that many potential customers are abandoning a particular move, try removing that step from the sale.
The more steps you take, the longer potential sales are delayed, giving customers more time to forget about your brand or reconsider their intended purchase. The delay should be long enough to earn their trust but not so long that they abandon the conversion funnel entirely.
Keep Record Of Key Metrics
A digital marketing funnel is only useful if you record whether or not it’s been successful. Below are some metrics to keep your eye on:
- Conversion Rate
How many potential customers have brand awareness as mentioned in level one and take action as mentioned in level four?
If you use your website, you can compare the number of visits per day to the number of sales.
You understand that keeping a record of the digital marketing funnel conversion rate is critical to your company’s success. So you have laid the groundwork and devised a step-by-step strategy for attracting traffic, nurturing leads, and ultimately converting them into customers.
- Profit Return
After learning about the conversion rates of all your conversion paths, you will see which ones are performing well and which are not.
You will be able to compare your conversion rates to the amount you spend per conversion funnel, giving you an idea of whether advertising or other forms of digital marketing are worthwhile.
To Improve your Digital Marketing Funnel Conversion Rate:
Examine each section of your funnel individually rather than as a whole.
Collect data from each funnel area (from top to bottom) and each channel.
Determine which channels are underperforming and begin optimizing them.
Since your prospects will go through a multi-step process, it’s essential to maintain as much brand and messaging consistency as possible.
For example, if your pet grooming business has a website that promotes how well you train animal behavior, your social media pages should not frequently discuss pet grooming.
You make a specific promise to your potential customers (pet grooming), but later in the funnel, you offer something else (behaviourally training the animal).
To maintain consistency, promote the same benefits and messaging at each funnel stage. Even if you add new ideas to your funnel message, smooth Movements don’t change the dominant note.
This also applies to simple design elements like your company’s colors. If you frequently use a blue online contact form to attract new customers, don’t let your marketing emails be predominantly red.
The digital marketing funnel does not have to be a fixed structure. Even if you create a product that works well for you and attracts many paying customers, you should continue to track its performance and test new methods.
You can do this by changing your funnel’s messaging, using different design elements, or adding and removing funnel levels. Not all of your tests will yield positive results, but with each new test, you will learn more about what works and not with your sales.
What To Expect From Your First Digital Marketing Funnel?
As a small business owner, you can anticipate specific outcomes from creating your first funnel.
To begin with, you will not have a perfect conversion path to start with.
It will take some time to collect enough data from the conversion funnel to figure out how to improve it. As a result, it is best to begin with, a simple conversion path.
For example, I am posting social media updates linked to a landing page with an email subscription form.
It can help you put things on hold without investing time or effort.
If you want, you can combine online and offline strategies. A brochure with a coupon code can be used to convert brand awareness into potential customers.
If your company hosts events, you can sign up for a newsletter via email during the registration process. You can easily incorporate offline methods into your online funnel if you have a way to track and measure their effectiveness.
You will also require assistance because there are so many moving parts. If it appears that you need to improve the conversion rates in your autoresponder chain, it will be easier to hire service from email marketing experts.
If you want more visitors to your blog, you will need to hire a content strategist who has experience creating blogs and growing an audience.
Trying to be an expert in every aspect of the conversion funnel will take a long time, so it’s best if you ask for help from time to time. After all, if you measure conversion funnel returns, you can determine whether the extra assistance is worth it.
A digital marketing funnel is a graphical representation of a customer’s steps during their journey. Understanding your target audience’s pain points and figuring out how to help them communicate the value to them is the most important step in the customer journey.
Once you know your customer, you can easily create personalized content and ad copies to share with them in the best possible way.
Please get in touch with us if you want to see your company grow at an unprecedented rate after reading through the article on how to create a digital marketing funnel.