The digital marketing jobs list is here to help you find the best opportunities for your business.
You will find a meaningful career with growth and sustainability in the digital marketing jobs list, whether you are good at strategy and long-term planning or prefer brilliant brainstorming ideas and generating top-notch content.
The anxiety that comes with job hunting is unavoidable, and jobs in digital marketing are no exception.
You would want to select an appropriate fit to enable you to make the most of your abilities.
When searching for a position in digital marketing, there are numerous factors to consider.
Suppose you are still undecided about where you want to fit in this diverse group.
If so, this article will give you an introduction of a number of digital marketing jobs list and the many career paths you can take in each industry.
As you advance in any of the digital marketing jobs list professions, you could use this resource as a road map.
Let’s get started!
Also Read: Best Digital Marketing Resume
Table of Contents
Digital Marketing Jobs List
1. SEO Specialist
For any firm with an active online presence, the work of the SEO specialist is critical.
The SEO specialist is in charge of studying and discovering relevant keywords before guaranteeing that content is written so that they are naturally included.
When this strategy works, the information on a blog or website rises in the search results, reaching more persons who need the product or service a business is promoting.
Search Engine Optimization aids in directing the correct people to the information they want by strategically placing specific keywords in high-quality, appropriate content on a site or blog, thus enhancing that content’s exposure on search engines such as Google.
SEO should be able to help target users discover helpful content, which in turn increases users’ trust in the brand.
Some responsibilities of an SEO specialist include:
- To boost user engagement, assist development and content teams with optimization efforts.
- Create a keyword research framework.
- Create and sustain effective link-building methods.
- Site and blog traffic statistics.
2. Social Media Manager
A social media manager’s primary responsibility is managing a brand’s online presence across its social media platforms.
A social media manager must generate a content calendar and a suitable schedule for social media platforms like Instagram, Facebook, LinkedIn, Twitter, etc.
Another facet of the social media manager’s job description is seeking and forming partnerships with other relevant businesses or influencers.
A thorough understanding of Google Adwords and sponsored content is required to guarantee campaigns are adequately implemented.
Those who want to work as social media managers must display various abilities.
After a social media campaign is over, social media managers gather user data, analyze it, and then report their findings to the rest of the marketing team.
Some skills required in this field include:
- Competence in sponsored and organic social promotion.
- Expertise in organic and inorganic promotion, community management, influencers, and events.
The responsibilities required for the include:
- To direct visitors to digital content by developing a complete social strategy.
- Create a thorough roadmap to guide social marketing and approaches.
- Work with the Content, Product, and Sales team to develop business-savvy social messages.
- Stay updated with emerging industry trends and put them into practice.
3. Content Strategist
In recent years, the need for content strategists has increased as a result of the trend in digital marketing.
Offering high-quality information as a lead-generating strategy has significantly replaced traditional advertising in marketing.
Within the marketing team, a content strategist’s job is to create a plan that corresponds with the company’s (or client’s) corporate goals and customer demands.
They accomplish this by creating high-quality, relevant material with inherent value for the reader.
The type of content they create comes from written text, images, videos, etcetera to promote the brand as an authority in the industry.
A Content Strategist not only plans out content for publication but also collaborates with the SEO team to produce briefs for content creators, run analyses, and perform content audits.
A content strategist creates trust with potential buyers and allows the content team to use strategies like SEO to improve website traffic.
When other content creators are unavailable, the content strategist is required to write, edit, and publish content alone, depending on the team size.
4. Data Analysts
Another Digital Marketing Jobs List is Data Analysts.
Data analysts are responsible for obtaining, organising, and analysing data to express an opinion or solve a class of problems.
Data analysts are in charge of closely examining the strong points and shortcomings of competing brands and using that information to boost the strength of their brands.
To succeed as a data analyst, you should be an expert at crafting narratives and recognising or identifying trends at their early stages.
These skills will create information insights that strongly influence the marketing team’s future campaigns.
A data analyst establishes systems and structures for conducting research, collecting data, and assembling your results into analyses that help improve the broader team’s work.
Outlined below are specific roles of a data analyst:
- Finding, analysing, and making sense of trends in big data sets is the goal of data mining.
- Data analysis and reporting using statistical techniques.
- Obtaining and maintaining data from relevant sources.
- Data filtering, identifying and outlining new opportunities for process improvement.
- Collaboration with management to identify and prioritise business and information requirements.
- The creation of databases and the development and deployment of data collection methods.
5. Email Marketer
Email marketing is a niche people looking for a career in marketing should consider since most firms are taking advantage of email marketing to connect with their potential customers.
To accomplish a job in email marketing effectively, email marketers must be able to successfully adopt the usage of expression and design that appeals to consumers on their turf, as well as ensure that their company’s emails stand unique and more compelling than that of similar competitors.
Email marketers’ role requires promoting campaigns that correspond with the set targets of the rest of the marketing team, monitoring open rates of email, tracking click-through rates, and analysing what language and images perform effectively for their brand’s message in this format.
If you sign-up for the role of an email marketer, some of your responsibilities will include nurturing leads, increasing traffic, improving conversion rates, and building brand recognition through email and newsletters.
6. Digital Marketing Manager
Suppose you seek a career as a digital marketing manager. In that case, you will be saddled with creating new leads, promoting the brand, and being at the forefront of core business growth through digital campaigns.
The digital marketing manager is required to team up frequently with members of the content production teams, such as writers, graphic designers, and the likes, as well as collaborate with members of the marketing and sales teams on strategic planning to guarantee that marketing objectives are met.
In any firm, the amount of work a digital marketing manager expects to handle mainly depends on the company’s size.
To aid efficient handling of tasks to align with company goals, a digital marketing manager will work collaboratively with other department heads to ensure that relevant duties are assigned to respective team members.
Digital marketing managers oversee the implementation of marketing initiatives, perform competitive analysis, research new opportunities, and use data to deliver outcomes that support client growth.
They are also intelligent eyes who keep an eye on trends and industry developments and apply them where and when necessary.
To be successful in this career, you should have expertise in;
- SEO best practises
- Good analytical skills
- Expertise with marketing automation platforms
- Knowledge of Google Ads and Facebook Ads
7. UX Designer
UX designers work on every stage of a customer’s interaction with a product.
The UX designer’s duty in the digital marketing team is to integrate customer research into the marketing department to acquire a complete picture of the target customer’s needs and objectives.
A UX designer applies the knowledge to the web creation and content to encourage users to engage with the brand, purchase a product, and refer the product to others. Occupying this role involves managing how users make interactions with a product.
Marketers prioritise UX design because a positive user experience boosts conversion, which is the main focus of practically every business.
Making the optimal product decisions is a UX designer’s responsibility, based on the joint research of the UX and marketing teams.
To secure a job in this field, you must have expertise in web development software, a good understanding of user-centred design, and expertise in Adobe products.
Below are some specific roles of a UX designer:
- Examine the usability of new and existing product designs and give practical suggestions for enhancements.
- Create, manage, and update wireframes.
- To ensure the greatest possible user experience by collaborating closely with users, product management, and the marketing team.
- Defines the user interaction paradigm and user interface.
8. AI Specialist
Experts in AI are in high demand right now.
Artificial intelligence professionals tremendously aided the development of systems that analyze data and user profiles to discover the most efficient ways to communicate with customers.
Using this data, messaging can be personalised to address customer pain points and sent at appropriate times to maximise impact and efficiency.
Artificial intelligence (AI) experts programme machines to mimic human thought processes.
They operate on structures that gather data, make decisions based on that data, and then act based on those decisions.
Some AI experts work in areas involving computers to test theories about how the human mind functions.
The growth of AI is expected to increase in the next ten years.
To navigate it, get a handle on what an AI specialist does and arm yourself accordingly.
They include:
- Drafting training manuals and learning resources to assist staff in learning about the systems. Employees will be able to navigate systems with relative ease in this manner.
- AI specialists also install systems and equipment following the specifications they develop.
- An Artificial Intelligence Specialist designs and constructs AI models and trains other team members and relevant department members on how to use them.
- As an AI strategist, you’ll assess and decide on employee requirements, which implies that you’ll be in charge of determining which aspects of training your employees need.
- Artificial Intelligence Specialists also handle administrative tasks, including keeping track of the expenses of materials used to construct AI systems.
9. SEM Specialist
Search engine marketing specialists handle paid search campaigns on search engines like Google.
To maximise ROI, drive traffic, and increase customers, a competent SEM Specialist will successfully manage the sponsored search budget and collaborate with the entire marketing team.
To build a career as a search engine marketing specialist, the skills you need to equip yourself with include the following skills:
- Expertise in HTML, CSS, and JavaScript development.
- Working knowledge of website analytics software.
- Strong analytical capabilities and SEM report generation experience.
- Search engine marketing expertise and success in handling PPC ads on search engines.
In straightforward terms, the roles of search engine marketing specialists are outlined below.
They include:
- Tracking website analytics and PPC initiatives and campaigns.
- Continuously identifying and optimizing paid keywords.
- Managing campaign costs while staying within budget, forecasting monthly costs, and settling differences.
- They execute tests, gather and analyze data, look for patterns and insights, and run experiments to maximize the effectiveness of paid search advertising.
10. Visual Designer
Conceptual artists that create comprehensive brand graphics, story visuals, and artistic concepts for design projects are known as visual designers.
Businesses use visual designers to examine their marketing strategy, advertising campaigns, and product branding goals and ideas.
They develop complete design strategies across various platforms for visual and aesthetic design aspects.
The skills required in this field include:
- Knowledge of web development languages and technologies.
- The expertise in visual design applications such as Adobe InDesign, Photoshop, and similar software.
- Exceptional ability to work on visual design projects.
- Knowledge of responsive design and development methodologies.
- A portfolio that demonstrates the ability to tell visually compelling brand stories.
- An added advantage will be expertise in programming languages like HTML.
- Extensive familiarity with visual design preferences.
The job role of a visual designer includes:
- Creating digital resources such as presentations, landing pages, emails, banners, and advertising creative, among other things.
- Create innovative brand experiences across multiple consumer touchpoints.
- Partner with other teams to better comprehend the business goal and develop innovative solutions where necessary.
11. Copywriter
A copywriter writes concise, captivating content that informs, educates and leads the reader to take any action that promotes the brand.
A copywriter is responsible for crafting written copies that are engaging for customers to promote products and services.
Copywriters are frequently assigned to several roles on teams, such as creating short-form or long-form copies, writing landing pages, and any other form of written text aimed at promoting a business.
Copywriters are generally responsible for generating a company’s first impression, a vital function for them to play for brand growth. Some of the essential skills of a copywriter include:
- Expertise in writing, editing, and proofreading.
- Social media and content marketing expertise.
- Proficient in keyword research.
Copywriters fit into a variety of job roles. Listed below are a few of the responsibilities of a copywriter.
They include:
- Create SEO-friendly content and conversion-optimized material.
- Collaborate with analysts to ensure that the company’s narrative is consistent over time.
- Draft persuasive ad copy and marketing campaigns.
- Create high-quality product descriptions and back them up with relevant information.
- Consistently maintaining the brand voice and messages across unique platforms, amongst others.
12. Videographer
Finally, on the list Digital Marketing Jobs List.
The need for a videographer in any evolving firm cannot be underestimated.
In a digital age where the video is becoming increasingly important, having a videographer on your digital marketing team is a requirement.
Using short, entertaining videos on a website or social media channel is the quickest, easiest, and least time-consuming method to learn about products and services.
A videographer is responsible for planning, filming, and editing videos for projects, including commercials across different platforms.
As a skilled videographer, you must be able to:
- Plan creative shoots for commercials to get the required outcome.
- In post-production, they can edit the footage.
- Keep up with industry developments and resources to help them promote their work more effectively.
The skills required for a job role in videography include:
- Expertise in editing software.
- Knowledge of the use of camera equipment.
- Excellent knowledge of the use of Computer programs.
- Outstanding interpersonal abilities.
Conclusion
There are numerous job opportunities available if you want to pursue a career in digital marketing.
Pursuing a career in digital marketing will expose you to other related fields because, at specific points, you will be required to work closely in associated fields; hence improving yourself and your skill set will be beneficial to you if there’s a need to switch roles or diversify at any point.