Content writing for SEO is one of the most important aspects of your online marketing efforts.
It can improve your website’s search engine positioning, increase traffic, and grow the social media following for your blog.
When writing content for SEO purposes, there are a few things to remember.
You have to ensure your content is high quality and on-topic.
This will help Google and other search engine spiders identify it as relevant and important content.
Also, make sure your content is well-organized and concise.
This will make it easier for readers to navigate and find the information they’re looking for.
Finally, make sure your content is updated regularly.
This will help your website rank higher in search engine results and keep your blog audience interested.
Also Read: How SEO Helps In Digital Marketing
Content Writing For SEO
There is a dilemma among bloggers about using SEO in their posts.
It is easy to give in to the temptation of optimization and strictly follow the entire booklet of tricks to position our blog, regardless of whether the result is something that a human being cannot read even in three.
But there is also the opposite case because there will be those who this SEO sounds like Chinese, that their thing is to write and ignore the positioning of their websites.
This is not the best of ideas either, considering that nobody is bitter about a bit of relevance for their blog, which is what we want, right?
What if we can marry both opposite poles in a middle ground that leaves both satisfied? Write focused on the content without neglecting SEO to give that extra optimization to our blog.
Why Are We Interested In SEO For Our Blog?
If we want to make a moderately serious blog, we will be interested in optimizing it so that Google positions it as favorable to our interests as possible.
If we want to monetize our blog or have e-commerce, we want to promote it and spread the word to as many people as possible.
Given the enormous number of blogs currently available worldwide, standing out in the best web search engine is not simple.
Tips For Writing SEO Friendly Content
Write For People
One of the first guidelines must be considered is that the person who will read the post is a person.
Content writing for SEO is meant to please the search engines and meet the technical standards they set. But it’s not like that.
It should not be forgotten that the end user is going to be a person who wants answers to their questions.
Therefore, the writing must be simple, natural, and simple.
It is not a good idea to think about the same topic too much since the user is going to look for the answer to his question, and he is going to do it quickly.
The question-and-answer style is one technique to make the content unambiguous and concise.
The keywords or keywords are those we want to position ourselves, for which we want our content to be located in search engines, the protagonists of the text.
We must have them clear before writing our text.
Use the keywords in the title and the URL. When a search is done, Google starts looking for the title.
For example: If our keywords that we are interested in promoting are “Make Easy Money,” it would not be a very well optimized title “stop being poor!”; instead, something like “The Best Tricks To Make Easy Money!” will better position our article.
- Concentrate the keywords in the first three paragraphs, so they are as high as possible and close to the page’s headings.
- Take into account the density of the keyword. Our keyword should not be more than 3% of the text. However, each keyword is different and must be adequately analyzed.
Likewise, it must be integrated naturally into the text.
- Also, it is crucial to include the keywords naturally.
Don’t repeat them nonsense to count them more times. You will also find it useful to use synonyms for them
Take Care Of The Legibility Of The Texts
- Place the bold in a strategic way: with all the highlighted words, you should be able to quickly scan the article to know what the post is about.
- However, don’t highlight keywords in bold every time they appear.
- Do not make paragraphs of more than three lines in a row.
I would even recommend 2-line paragraphs whenever possible.
- Do not put more than three paragraphs in a row without a visual irruption: a list, a header, a color box.
Titles And Headings
- Create catchy titles that draw attention. But also, be clear.
- Include the keywords in the titles, preferably at the beginning.
- They should be between 40 and 60 characters.
Include Images In The Post
Images have three uses for blogs:
- The first and most obvious, they serve to visualize what we are explaining (you know, an image is worth more than 1000 words).
- Second, they give a much-needed break to our eyes, tired of reading lines and text.
- Their third use is that they also help us to better position our blog.
We are increasing the semantic richness by using the keywords in the image filename, title, and alt text.
Add a Clickable Meta Description
The meta description, which will appear underneath the link to our post on the Google results page, is a “summary” of the content.
Writing a meta description that draws the potential reader’s attention is a reasonable claim (remember that it should be about 150 characters long ).
In addition, it is used to add our keywords.
First Paragraphs Of The Text
- Include the keywords in the first few lines of the paragraph. Similarly, include them in the first few lines after a heading.
- You can also write synonyms of the keywords or very similar expressions.
- Create a paragraph that encourages further reading.
Structure Your Contents
The most important SEO structure is the content.
Articulating the post’s content by blocks or sections will make it easier to read naturally.
Introducing each part of the article with a subtitle not only allows rest to the user’s view.
It also enables an SEO to optimization of the article without much effort.
These subtitles must be marked with the corresponding Hn tag, making a structured post hierarchy.
The article keyword should appear as feasible to the left of the title and always match the post title in the H1 tag.
H2 tags are the main highlights of the article with variations of the post’s main keyword.
The H3 element would indicate a third category of titles in the content, such as a list.
Such that the organization of the content is always evident. content-related variables
While there can only be one H1 for the optimization to be adequate, this is not the case with H2, H3, and H4 tags…
There can be several subheadings marked with these Hn tags, as long as the articulation is clear.
How Much Do SEO Content Writers Make?
Since it relies on several variables, including experience, geography, and the particular topic of the content, there is no definitive answer to this question.
However, according to the website Payscale, a content writer who has authored high-quality, engaging content and has knowledge of SEO can make a median compensation of $50,000 annually.
Content Writer Salary For Beginners
The right words can make or destroy a session on a website.
If the content on your website isn’t converting as well as you’d like, or you need to expand the content or launch a new website, consider hiring a content writer.
A good content writer will understand their target persona and write according to their brand voice and tone.
He also has a broad understanding of SEO and digital marketing, allowing him to create content to help readers through the sales process.
Glassdoor reports that the median base salary for a content writer in the US is $48,715 per year if you hire someone full-time.
Due to perks, taxes, and office space or stipends, your actual cost as an employer will be higher.
You can also hire a content writer by working with an employment agency, a content or marketing firm, or directly with a freelance content writer.
Hiring a content writer through an employment agency requires an hourly rate similar to that of a regular employee.
Still, you’ll need to consider the employment agency’s fee, whether benefits are provided, and whether you or you will provide them.
Content Writer Salary Per Month
Are you excited to land your dream job in the field of content writing? If so, in addition to the excitement, you may be wondering about the salary package.
This question will arise every time in your head when you present yourself for an interview. Is it so? I guess so.
Content writers are highly demanded across all industries and will be paid based on their skills and experience.
If you have the necessary skills and knowledge to sell them, it will be easier for you to pass the interview.
Also, you can expect a good salary.
Therefore, you can take into account the pointer below to know what things can directly affect your salary.
Content Writer Salary Per Word
Have you decided to start a new career as a freelance content writer? Or you are looking for a way to increase your present full-time salary.
This article examines the cost of employing a freelance content writer for various online writing assignments.
In this time of uncertainty, leaping freelancing online may be your only option.
There has never been a better time to work from home and make a stable income because most people stay home.
It’s great news that you can do many activities online that are all location-independent.
Here are a few ideas:
Freelance content writer rates are some of the best out there.
Since content is an important part of online business marketing strategies, you won’t be short of jobs.
Don’t worry if you are unsure where to start; the majority of content companies excel at offering feedback and will guide you through the entire process.
Choosing the rate you wish to get paid for your labor can be challenging.
Depending on the kind of content you’re expected to produce, you may decide to charge a flat fee per project, per hour, per word, or page.
In the United States, full-time content writers typically have journalism degrees and earn about $45,000 a year.
Keep your expectations much lower if you are unqualified and doing it as a sideline.
I recommend charging per word, especially if you write short articles, being the most realistic and affordable for your clients between 0.02 and 0.05 cents per word.
Important things to note:
- Originality. The contents must be unique, homegrown, or have not been previously published on the Internet.
- Tone. Use slightly informal, carefree texts with an agile and dynamic rhythm.
- Semantics. The use of metaphors and other rhetorical figures that help you give richness to the text is allowed.
- Inverted pyramid. As in the written press, it offers the most important thing at the beginning of the text and leaves the least relevant for the end.
- Orthography. Check your contents to make sure they have impeccable spelling.
- Brevity. Short paragraphs (no more than three lines) and short sentences. Avoid overusing subordinate clauses.
Always seek the most excellent clarity, never leaving room for doubt.
- Creativity. It will help you create different, original, and unique content that will also attract users’ attention.
For example, make lists and comparisons, and talk about outstanding achievements or records, historical curiosities, and prominent figures.
- Easy scan. In a way, it is a summary of what we have told you so far. Internet readers scan rather than read.
Therefore, you must make use of use of subtitles and bold.
Content writing for SEO can be a great way to improve your website’s search engine ranking.
You must adhere to some fundamental rules to ensure your material is effective.
Your content must be well-written and free of errors.
It should also be keyword-rich so that search engines can easily find it.
Your content should be informative and engaging, so