I will discuss 19 different types of content in digital marketing in this post.
Content marketing is regarded as one of the most significant and result-guaranteed forms of advertising.
Everyone is turning to adopting it and applying the idea of providing interest first before benefiting.
Even for ordinary people or target groups, marketing to them is no longer as easy as it was, but all potential customers are screaming in the faces of brands with the phrase.
“Why should someone buy from you and not from someone?” without their knowledge.
Also Read: What Does Branding Mean In Digital Marketing?
What Is Content Marketing
The process of producing relevant content in the digital field to be consumed by a specific or target audience is known as Content Marketing.
There is a wide variety of content in the form of text, audio or video.
Depending on the objectives set, you will opt for the creation of one type of digital content or another.
The main objective pursued by the content marketing strategy is the conversion of the audience to potential customers.
Alternatively, retaining the company’s customers can also be a good asset.
19 Different Types Of Content In Digital Marketing
While all marketers landed in the land of content marketing, they discovered that the results there take effort and a long time to verify.
It is no longer the same as before, as the marketer is satisfied with drafting an impressive advertisement and achieving its results on the first day of its launch.
That is why I decided to collect this list of 19 different types of content in digital marketing, or it can be called a list of content marketing ideas.
Any marketer can wake up one day and feel he has run out of ideas to return to this list to browse the options in it, to come up with new and impressive ideas.
1. Blog Articles
Articles and blog posts are the cornerstones of content marketing and the most common form of content marketing production.
They build brand awareness and increase interaction with your customers.
This is clear when we consider how blogs operate: they offer a flexible platform that can be used to publish any kind of information quickly and simply.
Tools like WordPress are ready to use (and free!) and can help you build a blog in a few minutes.
This cheap way to market your brand entirely depends on the quality of the content you provide.
The more detailed, and up-to-date a blog post is, the more likely you will get the results your business wants.
The average blog word count is 1,142 words, but long content (more than 3,000 words) can better answer a user’s search objective.
2. Email Marketing
Email marketing should be your top priority when deciding what content to bring up.
One of the best ways to contact leads and consumers is via email marketing, and it has the highest turnover and ROI of any content marketing decades after its start.
You can also use email marketing to deliver updates to your audience or provide more value through daily or weekly newsletters, guides, promotions, or simply informative articles relevant to your industry.
E-books are also an alternative to online content production.
They are long texts that do more than blog posts for one important reason.
To download an e-book, customers must provide your company with information about themselves, such as an email address and name.
With this information, your company can easily navigate the sponsorship process, providing customers with more content likely to attract them.
E-books on popular themes can generate a lot of interest in your company’s products and services.
Therefore you should invest in them.
A whitepaper is a document as a guide whose function is to explain to users how to solve a problem or help them understand a certain topic.
Although they are often confused with eBooks, whitepapers are more oriented to the B2B market rather than dealing with a generic topic.
They seek to provide solutions to problems or delve more broadly into the topic.
Unlike eBooks, whitepapers are more linear and focus on a single topic.
The data included is focused and based on research; the tone is much more formal and specific than in an ebook.
5. Social Media
Social networks have become part of the lives of millions of people on the planet, so you can not stop generating content for this medium.
What can you do?
Publish texts, videos, photographs, and infographics, among other formats adapted to social networks, with certain limitations on the number of words and exposure time of audiovisual works.
Its advantages are interaction with your audience, having your publication shared among millions of people, getting “likes”, receiving comments, converting users into customers, etc.
Videos are undoubtedly one of the most beautiful and striking of the 19 different types of content in digital marketing that will be listed in this post and therefore have a special place in content marketing.
Audiovisual content creation is extensive, with various formats to consider.
The type of format will depend on the resources of each company or user and the objectives set in your content marketing strategy.
Some of the most popular formats are:
Tutorials: you can use them to explain how a product works or how to carry out a specific task (makeup, cooking recipes, useful tips.)
Interviews: If you have the possibility, interviewing a prominent person in your niche can be relevant content for your audience.
Testimonials: in this case, your customers will be the protagonists.
It is about creating videos where your customers give their opinions about your brand or your products.
Choose the format that best fits your brand and start editing.
But also, remember that nowadays, videos are consumed mainly on Smartphones, so you should also create the content following the measures used in Instagram Stories or TikTok.
The popularity of podcasts has been increasing in recent years.
More and more companies or content creators are choosing to offer content in this format.
Radio has never died, but somehow podcasts have managed to revive it.
Most radio programs upload their content via podcasts to the internet, allowing their listeners to consume it whenever they prefer.
Regular podcasting can also help build audience loyalty.
Podcasts might be an excellent option for your content marketing plan if you have a show idea or want to discuss a specific subject.
Showing your content visually can help increase their consumption.
Today it is much easier for us to consume content visually, so if you think you can present information through an infographic, go for it.
Infographics can display content in a more user-friendly way.
Although, the combination of infographics with written content is undoubtedly one of the best options.
If you have a database of subscribers, you can periodically inform them of the latest news about your brand or project.
The newsletter can feed on other digital content you have created, giving it a communication push on your audience.
But you can also use the newsletter to announce current offers or promotions.
Use the newsletter in your content strategy!
10. Case Studies
Contents can be created from case studies.
A piece of content showing how one of your customers uses one of your products or services is known as a case study.
The key goal is to demonstrate to other potential clients how your organization can assist them in resolving their issues.
Case studies are the last stage in the marketing funnel before a consumer decides to speak with a salesperson.
Users who read case studies are on the verge of signing up; thus, this marketing content can help you determine which visitors are most likely to buy.
Interviews are unique, as they get information that no one else has.
Finding opinion leaders in your market segment and interviewing them will give you credibility.
Also, the interviewees will share the interview with their followers, and if they are influencers with a large audience, this will drive traffic to your website and make you more popular.
12. Reviews On Products Or Services
Reviews work well among those looking for information about a particular product or service.
Before launching into the purchase, we usually ask questions about quality, use, pros and cons, experiences, etc., compared to the product we want.
And one of the channels where to ask all these questions is the web.
Testing products and writing reviews, recommending or discouraging their use, means creating unique and valuable content, always highly appreciated by readers.
13. Influencer Marketing
The use of influencers can also make a big difference for brands.
This is why influencer marketing is at the top of your list if you want to ensure your money is well invested.
According to research, for every dollar you spend on influencer marketing, you bring up to $6.50 to your business.
This is because influencer marketing borrows the trust built by people to make your brand shine.
The phrase “don’t knock it ’til you try it” perfectly describes this type of content marketing.
Although memes are a relatively new form of content marketing, they are very effective.
A meme is a collection of images and text that has cultural resonance and is widely shared online.
A clever technique to boost traffic is properly scheduling a meme and connecting it with your social aesthetic.
Memes demand researching the current social scene to see how your firm fits.
With that, social listening can be useful.
15. User-Generated Content
In terms of marketing, user-generated content provides a one-of-a-kind opportunity.
This content is often the most trustworthy source for buyers intending to acquire a product or service.
It also has a high return on investment (ROI) because clients browsing for this type of material are usually eager to make a purchase.
User-generated content includes unpaid consumers’ testimonials, reviews, and social media contributions.
This content style exudes credibility, which a user requires when considering whether or not to purchase a product.
16. Photo Galleries
Visuals are important for properly exhibiting products online in the digital age, as consumers want to buy and sell goods there.
Business websites typically employ a photo gallery to display their products or finished projects.
If e-commerce companies can’t show their products to customers, they can’t make any sales.
To enable their audience to get a good look at their products, they thus add photos and galleries to their online stores.
The ability to add, edit, and publish photos is almost universal among content management systems.
For instance, WordPress provides photo galleries as a handy and adaptable feature to ensure your photographs are properly displayed on your site.
17. PDF Presentation
It is one of the best ways to combine written information with audiovisual content.
All of us who had to expose a project or work use this content; therefore, we are familiar with it.
By using the PDF format, you ensure that the information you send will look the same on all devices, everyone can open it without any problem, and you will be inside your buyer persona’s device at any time.
Yes, the presentations that you send or hang on your website must be eye-catching to work well.
You can create them with different programs, formats, dimensions and effects.
18. Check Lists
A checklist is the steps your buyer persona has to take to solve a need they have detected during their customer journey.
A checklist can be a post on your blog, a PDF or an email that has compiled a series of things or fairly detailed steps that your buyer person must do when carrying out a task.
It is a format that, apart from being very useful, has a very grateful reception from the audience.
At the same time that you inform, your list and develop the steps to obtain or achieve an objective or develop a task.
Your checklist must have a reasonably clear structure and explanatory images or gifs so that your buyer person can follow the steps without any problem.
Webinars are a kind of online video conference.
They can be given to give training, answer questions or give a lecture on a specific topic.
Depending on your objectives and the theme of your company, webinars can attract future clients or retain the clients you already have.
Content marketing allows you to communicate with your audience.
There is always a fresh approach to engaging with the appropriate media at the proper time, given the variety of formats that may be mobilized as part of a content marketing plan.
Each type of content helps you add value.
The blog will be the backbone of your content marketing strategy.
But it remains inevitable to diversify the formats to achieve the maximum level of performance.
All means are suitable to transmit your message as well as possible and thus allow a better recording of the information on the part of your readers.
I recommend you not to cover the 19 different types of content in digital marketing at first. Focus on 2 or 3 of them at most and make them bring you results.